Archived News


Customer Cars

click to see more photos of this '37 Dodge

Mr. D. Upton's '37 Dodge. Enameled emblem restoration by Emblemagic.

click to see more photos of this '52 Studebaker

Mr. J. Irwin's '52 Studebaker. Plastic insert emblem restoration by Emblemagic.

Hemmings Articles

Emblem Collecting Part I
Emblem Collecting Part II





News to date

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Emblemagic is for Sale!

It is a privately owned, sole proprietorship that has been in the business of reproducing, restoring and stocking classic and collectible car emblems for the past 25 yrs.  Business will continue, uninterrupted, into the foreseeable future.  The business includes the websites, all stock, tooling and equipment.  There are written illustrated guides for reproduction and restoration training purposes.  If you are interested, use the contact us link or the Feedback page.

Effective 4/15/2015 New Reproductions have been suspended.

Unless a plastic insert emblem is already listed here on our website or in our current printed list, we won't be adding any NEW emblems to that list.  (Plastic insert emblems that are created from a customer supplied pattern emblem.) We will continue to reproduce emblems that are not currently in stock and which are back-ordered.  But because of our back-log, and other considerations, we will not create new reproductions of plastic insert emblems that are not already on our lists.  This only affects plastic insert type emblems, which do not appear on our current lists.  Otherwise, we will continue to make new reproductions of emblems that we already carry, and have listed but are not in stock. 

PLEASE NOTE: We may still RESTORE a customer's original plastic insert, even if it is not one on our list, if it is sound and uncracked.  We have updated our website accordingly.

Effective 8/28/08 the NEW EMBLEMAGIC website was put online.

This new website has virtually the exact same content as the old website.  We have hopefully made the new website easier to use and navigate. It takes advantage of all the latest technologies.  But for some of our visitors, it may not be an improvement.  Why?  There are many visitors that continue to use older computers, older browsers, non-Windows OS's, or who have javascript and/or Flash turned off on their browsers.   For those visitors the older, legacy website is ideal.  We plan to keep both sites updated with any new emblems, or other information.  Please let us know which website you prefer.  We are very interested in pleasing ALL of our customers and visitors.

Effective 2/14/05, a new price list, affecting all reproduction plastic insert emblems.

Emblem cost cutoutWith the dramatic increase of prices which we have been absorbing for the past 5 years, on raw materials and services, and the many new steps and procedures added to our normal process for reproducing plastic insert emblems, in order to obtain the highest quality, we have found it impossible to hold down prices any longer.  There was a general increase of $25 on every emblem on our reproduction price list. This is the first increase in prices since 2000 on many emblems, and the first general price increase (affecting all emblems) ever! In other words, many emblems have not increased in price for more than 10 years!

Now accepting photos of Customer Cars!

We have a new page started, dedicated to showing our customers' cars, sporting their new Emblemagic emblem reproduction or restoration. If we can get a good shot of your restored emblem, we will try to use it on our Customers Cars panel that shows up on every one of our website pages.

New reproductions available from Emblemagic!

Mercedes Benz emblem photo 1970 Buick Front bumper retainer bezel photo '48-'53 Willy Overland St. Wh. and T-bar emblem

Early 50's Mercedes Benz Grille emblems above. Click for price list.

1970 Buick Electra Front Bumper Retainer Bezel. Click for price list.

1948 - 1953 Willys Jeepster Steering Wheel hub, or Radiator "T" bar badge for the '48 Willys Jeepster and later wagons, and trucks.

New Illustrated Catalog Available! page full of car emblems from our color catalog

We have a new version of our regular catalog which has 8 additional pages of color illustrations, showing just about every emblem that is listed on the price list. The pictures themselves are the same exact pictures that are shown on our web site. This catalog is designed for sale at car shows, but can also be purchased directly by enclosing Cash, Check, or Money order for $2.75. along with your mailing address. This catalog is ideal for those friends or relatives that are unable to get on the internet to view these helpful pictures. We will, of course, continue to offer our regular, free, (non-illustrated) catalog, as well. You may also download the full color catalog free and print it out on your own color printer!

New Links page...

A new page has been added for your convenience in locating other sources for emblems that we may not carry. In addition we may be adding other restoration and club resources. To get your website included on our link page, use the Link request form, or email us with the information.

Why no credit cards?

picture of men jumping through hoopsWe would certainly like to offer our customers the convenience and simplicity of credit card purchases. It would make things a lot easier for our foreign customers as well. The problem arises, when one combines a service oriented product, which requires a certain turn around time with the mail order system of sales. All credit card companies require that mail order business follow certain procedures, which are at odds with our own well established policies. Our own bank looked at this problem from every angle to see if we might get around the difficulty, but ultimately concluded that our current system worked better without credit cards.

Where does the time go...

clock running over manOur backlog for custom crafting orders has become permanent, and even seems to be worsening. Right now there seems to be nothing we can do about it. We hope you will bear with us, and plan on getting your emblem orders in as soon as possible. All orders are scheduled on a first come first serve basis, that is why it is so important, on custom crafting orders, to get your deposit in and get on our schedule. But in order to give you some idea of turn around, we have a scheduling (for plastic emblems) and a scheduling (for enameled emblems) page.

Where is Grand River?

LighthouseWe moved from Macedonia, Oh. in November of 1998. We are now in Mentor, but because the closest Post Office is in Grand River, that is where we have our Mail Box. We can accept UPS deliveries at our street address which we don't publish because we don't have an open shop. Use the feedback form to request our UPS address. Both Grand River and Mentor are right on the shore of Lake Erie about 25 miles east of Cleveland.

20 Years of making emblems!

Photo of  1959 Imperial On December 17th, 1989 we made our first plastic insert emblem which would fit the trunk of this 1959 Chrysler Imperial. Encouraged by friends and collectors, it became the catalyst for the establishment of the Emblemagic Co.

Emblemagic emblem logo