In the shop


Customer Cars

click to see more photos of this '37 Dodge

Mr. D. Upton's '37 Dodge. Enameled emblem restoration by Emblemagic.

click to see more photos of this '52 Studebaker

Mr. J. Irwin's '52 Studebaker. Plastic insert emblem restoration by Emblemagic.

Hemmings Articles

Emblem Collecting Part I
Emblem Collecting Part II




Enamel restoration shots

The picture on the left shows a completely restored emblem. One of the Photo of completely restored 1940 Buick car emblem uniqueSame Buick car emblem before enamels are applied features of this kind of emblem is the translucent red and gold coloring (of glass) which catches the light and gives it a jewel like appearance. This has always been regarded as one of the attractive qualities of enamels down through the ages. Many people assume that to give the enamel this sparkling appearance, it must be applied over the chrome plating. Nothing could be further from the truth! The plating is done last. In fact the plating could never withstand the 1500° F. temperature that the enamel is fired in. What must be done is to prepare the copper or brass base metal of the original emblem using a special stripping and polishing process until it looks like the emblem on the right. To make a 70 year old battered emblem shine like this again is not easy, nor is it cheap. But it is essential. This is just one of the reasons that an enameled emblem restoration can be a time consuming and expensive operation.

Emblemagic emblem logo