The Process

 
 
 

Customer Cars


click to see more photos of this '37 Dodge

Mr. D. Upton's '37 Dodge. Enameled emblem restoration by Emblemagic.


click to see more photos of this '52 Studebaker

Mr. J. Irwin's '52 Studebaker. Plastic insert emblem reproduction by Emblemagic.

Hemmings Articles

Emblem Collecting Part I
Emblem Collecting Part II

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About our website formats...

Either the "old" website format, which can be opened with the button above, or the current website can be easily viewed in a minimum 800x600 pixel screen size.

The current website uses Flash and is more dependent on modern browsers for functionality.  For old browsers earlier than IE 6, the old website format may work best.  It may also be a good choice for mobile devices.



 
 

 

The hand crafted emblem

SPR EMBLEMS

News

Emblemagic is for sale!

enamel emblems

It is a privately owned, sole proprietorship that has been in the business of reproducing, restoring and stocking classic and collectible car emblems for the past 25 yrs.  Business will continue, uninterrupted, into the foreseeable future.  The business includes the websites, all stock, tooling and equipment.  There are written illustrated guides for reproduction and restoration training purposes.  If you are interested, use the contact us link.

No New Reproductions!

Unless the emblem is already listed in our catalog, either online or in our printed listing, we won't be adding any new plastic reproductions to our list, effective immediately.
We regret that we are too back-logged to continue this service for the time being. See here for details.

Don't forget to visit our blog!
blog

Click here to check out the blog!

 

An experimental process

Many of our customers have discovered that we have been in the lead, if not the sole player, in the business of constructing hand crafted reproduction car emblems.   We have been developing this process since 1989.  We have upgraded and improved our processes in many ways since the early days, so that producing a single emblem takes  more time than it did then.

For the past several years we have been falling further and further behind, causing our backlog to grow beyond a year. Because of this, we have been concentrating our efforts on fulfilling orders as fast as possible.

 

Handmade vs. factory made

The best emblems are factory made.  They are made with better plastics and have better aging characteristics.  We are also remanufacturing a select few emblems on our price list using factory methods.  It is much more expensive for us, and a certain level of demand is required, but the result is a much cheaper emblem unit price for you with higher quality.  Ask about our short production run emblems!


Why is there so long a wait?

Many people are shocked with our long turn around time on emblems that are not in stock. That is very understandable and we truly apologize. There are a couple of reasons for this situation. 

First of all, it does take a long time to make an emblem from scratch by hand.  There is a certain amount of cure time that need to be observed, and hand painting, that can be very painstaking andunhappy customer tedious. Additionally, the emblems require a vacuum metalizing process which is not done on the premises, but must be shipped to another factory.  So even in a situation where only one emblem was on our schedule, the turn around time would probably be nearly a month.

Scheduling

Secondly, In order to operate more efficiently, we group all of the plastic emblem jobs onto a schedule.  In the beginning our schedules would have just a handful of emblems that we would turn around in about a month's time.  But we also handle the cloisonn√© or enamel emblems too. They are on a schedule as well.   This schedule is alternated with the plastic emblem schedule.  This in effect doubles the amount of time that one must wait if their emblem will be on the next schedule.  domino effect

The longer customers have to wait for an order to be turned around, the more additional customers have to be scheduled on the next schedule.  The larger that schedule grows, the longer it takes to complete.

At this point the schedules have stabilized. We know that we need to improve our turn around time, and we are working toward that end.

 
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